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The only way to cancel with Uniform is by phone, between the hours of 09.00-17.00.So because I have been used to sites that let you cancel online I was caught out by the cancel button I saw, and have now been charged another month's fees because I tried cancelling too late yesterday after work.The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the US, and Brazil.On 24 July 2012, Cupid plc announced that it had acquired the French dating site Assistance Genie Logiciel (AGL) for the sum of €3.7 million.In February 2013, the company was the subject of BBC Radio 5live Investigates programme.Users told the BBC that they had received many messages from potential dates as free users of the site but that, when they paid for membership to be able to reply, the volume of messages dramatically decreased.I joined late last Sunday evening 15 Jan(does that REALLY constitute a 'day'?!
A year later, in May 2011, the company boasted 23 million members in 39 countries.In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.For example, in December 2010, the company announced a product in conjunction with Whats On (a theatre review and ticket sales website).This is a fairly common practice across the industry.Cupid makes most of their business through the charging of these fees, as there is no advertising on their websites.
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This success, and the desire to fund further growth, prompted the company to become listed in the Alternative Investment Market of the London Stock Exchange (AIM).